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Specialized and Team Saxo Bank Join Forces
Common vision and values ensure a bright future in racing and product development
September 1, 2008 “I am pleased to announce that the Specialized and Team Saxo Bank will
join forces starting with the 2009 racing season,” said Mike Sinyard, President and Founder of
Specialized. “Bjarne (Riis) and I have been talking about working together for years. It is a natural
relationship based on parallel visions and values. Both Specialized and Team Saxo Bank are
extremely driven and aim to be the best in our respective fields. Our cooperation will enable each
of us to achieve more than ever before.”
Bjarne Riis added, “I am really excited to start this new partnership, and I think that we can create
great things together with Specialized. We have had a lot of different possibilities in terms of
equipment for the coming years, including working together with our existing partners, but we
have chosen to embark on a new project, and we are ready to take the next step with
Specialized. There has been a clear mutual understanding and a good business fit between the
two companies from day one, and I am convinced that it will become clear to everyone that these
are two highly ambitious organizations that are going to collaborate closely in this deal. I chose
Specialized based on our common vision, their excellent bikes and equipment, combined with
their ability to develop future materials that will help us win.”
Starting with the 2009 racing season, Specialized will be the official supplier of complete bikes
and shoes to Riis Cycling/Team Saxo Bank for at least three years.
“For my team, the bikes and equipment must be perfect. During my visits to Specialized, I have
met with the engineering team and ridden the materials personally. I am very impressed with
Specialized bikes, equipment and the Specialized development process overall. I know we will
push Specialized to constantly improve, and I know Specialized will make the materials that will
help us win races,” Riis said.
Specialized continues as the bike, helmet and optics supplier to Team QuickStep and supplies
multiple pro and development teams with helmets and optics. In 2009, over 100 top European pro
riders will ride Specialized Body Geometry shoes.
About Specialized:
Specialized Bicycles was founded in 1974 by riders for riders. Headquartered in Morgan Hill,
California, with global distribution, the company focuses on improving every rider’s cycling experience by delivering functional and technically advanced bikes and equipment that provide
true performance benefits.
About Riis Cycling:
Riis Cycling is the company that runs the number one professional bike team in the world, Team
CSC Saxo Bank (as of 2009 Team Saxo Bank). Dedicated to the values of communication,
loyalty, respect and commitment, both the team and the company incorporate the very essence of
teamwork. With fantastic results in all the major races and a state-of-the-art anti-doping program,
Riis Cycling has excelled at bringing cycling into the future.
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